Gestão da inovação: Conceitos, métricas e experiências de empresas no Brasil. Creativity and Innovation Management, 22(2), 121-146. Design thinking: Past, present, and possible futures. It was in this 3rd phase, after the mid-2000, when the design discourse was incorporated by business administration - more specifically by innovation management - that the DT gained popularity among managers ( Johansson-Sköldberg, Woodilla, & Çetinkaya, 2013 Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. The theory and practice of design can be categorized, in a meta-analyses perspective, in three distinct but related phases: (a) the constitution of design as a field of knowledge, with a proper language and discourse (b) design management, when designers became aware of the opportunity to convert their body of knowledge into a tool that could be managed and applied in organizations (c) design thinking (DT), when the design method of thought was translated into a systematic process that could be applied by any managers to solve firm’s business problems. Os resultados reforçam a urgência de discutir, do ponto de vista organizacional e educacional, os impactos das plataformas on-line.ĭesign thinking significado inovação disruptiva plataformas de educação on-line EdTech Conclusão:Įmbora a inovação por significado tenha se mostrado eficaz do ponto de vista da estratégia do Descomplica, ela não pode ser considerada uma inovação radical no sentido atribuído pela inovação orientada pela sustentabilidade. Os resultados evidenciaram que os métodos tradicionais de educação podem ser ameaçados pelas EdTechs, principalmente em ambientes onde os controles regulatórios são fracos. Essa conexão emocional pode ser percebida nas narrativas dos alunos, principalmente quando eles estudaram em escolas públicas. Os dados coletados mostram que a empresa possuía uma estratégia para construir e consolidar um relacionamento emocional com seus usuários. Método:įoi realizado um estudo exploratório com abordagem qualitativa e método de análise das narrativas. Objetivo:Įxplorar a aderência da estratégia do Descomplica ao modelo de inovação por significado. Entre os discursos do design thinking, a inovação por significado ganhou relevância nas sociedades pós-industriais. The results reinforce the urgency to discuss, from organizational and educational perspectives, the impacts of online platforms in Brazilian students’ perceptions, behaviors, and capabilities development.ĭesign thinking meaning innovation disruptive innovation online education platforms EdTechĪ linguagem do design foi introduzida na gestão de inovação como um mecanismo para aumentar a criatividade, dada a predominância de uma racionalidade econômica na teoria e na prática da inovação. Conclusion:Įven though meaning innovation proved to be effective from the point of view of Descomplica’s strategy, it cannot be considered a radical innovation in the sense attributed by sustainability-oriented innovation theory. Results also brought evidence that traditional education methods can be threatened by EdTech, mainly in environments where regulatory controls are weak. This emotional connection can be perceived in students’ narratives, mainly when they came from public schools. The data collected shows that the company does have a strategy to build and consolidate an emotional relationship with its users.
Method:Īn exploratory survey with a qualitative approach and a narrative method was carried out. Objective:Įxplore the adherence of Descomplica strategy to the meaning innovation model. Among the design thinking discourse, meaning innovation gained relevance in post-industrial societies. The design language was introduced to innovation management as a mechanism to increase creativity, given the predominance of an economic rationality in the innovation theory and practice.
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